A Proposal to Revolutionize Stich Storage
A data-driven strategy to dominate the Bay Area market by deploying next-generation digital infrastructure and pioneering a high-margin, service-led business model.
Prepared for: Rocky Stich | Prepared by: MyCom Media & Joel Midil | Date: September 30, 2025
Our Core Objectives
Digital Dominance
Establish an unassailable digital presence that captures and converts leads more efficiently than any competitor in the Bay Area.
Service Innovation
Transition the business from a real estate commodity to a high-margin logistics and service provider with multiple revenue streams.
Market Capture
Aggressively fill unoccupied units, starting with Novato, and increase the lifetime value of every tenant across the entire portfolio.
The 90-Day Growth Sprint
An intensive 3-month plan to build the foundational infrastructure and activate a multi-channel marketing engine.
Month 1: Infrastructure & Foundation
Digital Presence & Branding
- Deploy new websites (Novato, Wright St.)
- Overhaul existing sites (Richmond, Cotati)
- Create master brand kit in Canva
- Design persona-specific landing pages
Systems & Compliance
- Integrate lead management stack (Phone/SMS/Email)
- Establish automated lead nurturing workflows
- Ensure full legal & privacy compliance on all sites
- Setup Google Analytics, Meta Pixels & tracking
Growth Setup
- Launch review & referral incentive programs
- Create digital & print flyer templates
- Configure Google/Meta Ad accounts
- Set up retargeting audiences
Month 2: Campaign Activation & Outreach
Digital Campaign Launch
- Launch paid ads on Google, Facebook & Instagram
- Activate geofenced campaigns for student housing
- Deploy ads targeting life-event triggers
- Begin A/B testing ad creatives and copy
Direct & B2B Outreach
- Launch direct mail campaigns to targeted zip codes
- Distribute flyers at strategic locations (contractors, etc.)
- Initiate B2B outreach to build referral network
- Begin outreach to fraternity/sorority leaders
Pipeline Management
- Actively manage and respond to all incoming leads
- Monitor campaign performance KPIs
- Develop new lead pipelines and marketing angles
- Provide weekly performance reports
Month 3: Data Analysis & Optimization
Performance Analysis
- Analyze cross-channel marketing ROI
- Identify top-performing personas and ad creatives
- Review user behavior via heatmaps/recordings
- Assess lead-to-lease conversion rates
Strategic Scaling
- Scale budgets for winning campaigns & channels
- Cut or re-strategize underperforming ad sets
- Add new properties/zip codes to targeting
- Refine landing pages for higher conversion
Future Planning
- Present full 90-day performance review
- Develop additional lead generation pipelines
- Finalize strategy for Phase 2 service rollout
- Scope optional mobile app development
The Service Layer: From Storage to Logistics
This is our moat. We evolve from a commodity (space) to a high-margin service provider, solving complex problems for high-value clients and creating an uncopyable market position.
Tier 4: "No Stress"
Full-service concierge logistics. Includes packing, moving, cataloging, and on-demand retrieval, tapping into a high-income market segment.
Tier 3: "Low Stress"
Client packs barcoded boxes, we handle pickup and storage. App-based inventory and retrieval.
Tier 2: "Less Stress"
We provide the truck and driver; the client handles the labor of loading and unloading.
Tier 1: "Self-Serve 2.0"
The traditional model, upgraded with a tech layer: in-unit cameras, two-way talk, and GPS-monitored staff.
Partnership Synergy
Agency Role
MyCom Media & Joel Midil will architect and execute the entire digital and marketing strategy: web development, lead generation, sales automation, and campaign management.
Client Role
Rocky Stich will manage all physical assets and on-site operations, ensuring best-in-class customer service from the moment a lease is signed.